I worked as a designer for Rue Antoine Gallery, where I was responsible for the branding. Drawing inspiration from a small hole found in the metal curtains of the gallery, through which one can "spy" and catch a glimpse of the current exhibition at night, I embarked on creating a distinctive visual identity.
The concept was translated into a minimalist representation, capturing the essence of curiosity and intrigue. The focal point of the branding became a minimalistic depiction of the hole, symbolizing the unique perspective offered by Rue Antoine Gallery. This visual element was combined with a round, legible, and simple typography that perfectly complemented the gallery's modern and youthful atmosphere.
To further enhance the brand's visual appeal, we incorporated a color palette consisting of red and pale pink. These colors not only evoked a sense of modernity and vibrancy but also added a touch of sophistication to the overall design. The combination of these elements resulted in a visually striking and engaging brand identity that perfectly captured the essence of Rue Antoine Gallery.
Throughout the branding process, our primary objective was to create a cohesive and memorable visual identity that resonated with both art enthusiasts and the broader audience. The minimalist representation of the hole, along with the carefully chosen typography and color scheme, successfully conveyed the gallery's unique and contemporary character.
By capturing the spirit of discovery and artistic exploration, Rue Antoine Gallery's branding became an invitation to immerse oneself in the captivating world of art. Whether it be through the meticulously designed logo, the harmonious color palette, or the thoughtfully selected typography, the brand identity we created served as a gateway to a vibrant and dynamic artistic experience.
