The objective was to design a depliant that effectively captured the essence of Light Cone and conveyed the unique experience it offers to its audience. Drawing inspiration from the association's avant-garde nature and dedication to experimental audiovisual arts, I carefully crafted a design that embodied the spirit of creativity, innovation, and exploration.
In collaboration with the team, I meticulously studied Light Cone's visual identity guidelines to ensure that the depliant aligned with their established aesthetic. By incorporating bold typography, captivating visuals, and a harmonious color palette, I sought to create a design that would grab the attention of the target audience and reflect the unique programming of Light Cone.
Throughout the design process, I paid close attention to the layout, ensuring that the information flowed seamlessly and the hierarchy of content was clear. The depliant featured essential details about the event, such as dates, venues, featured artists, and screening schedules, all presented in a visually engaging and easily digestible format.
In addition to the aesthetic considerations, I also considered the practical aspects of the depliant. Attention was given to the choice of paper, the folding technique, and the overall dimensions to create a user-friendly and visually impactful piece. By considering these factors, the depliant became not only a promotional tool but also a collectible item that attendees could keep as a memento of their Light Cone experience.
I also assisted in the correction and formatting of the book "Expanded Nature," ensuring adherence to the parameters of the previous edition while emphasizing the details of the text.
I contributed to the production of the book "Expanded Nature," where I played a crucial role in the correction and formatting process. Following the established parameters of the previous edition, I meticulously ensured that the text was refined, accurate, and visually appealing.
Attention to detail was paramount, as I strived to present a polished and professional final product. Additionally, I paid particular attention to maintaining consistency in the overall layout, typography, and design elements, ensuring a harmonious visual experience for readers.
In collaboration with the authors and editors, I also addressed the finer details of the text, such as spacing, indentation, alignment, and font styles. By meticulously refining these aspects, I aimed to enhance the readability and coherence of the book, allowing readers to fully immerse themselves in the captivating exploration of "Expanded Nature."
Light Cone: Creating the Global Identity of Scratch Expanded 2018
In my role as a designer, I worked in the conception of the global identity for the 2018 edition of Scratch Expanded at Light Cone. This opportunity allowed me to collaborate on various aspects of the project, including creating posters, promotional videos, and communication materials for both web and print platforms.
The main objective was to develop a cohesive and visually captivating identity that would effectively represent the essence of Scratch Expanded. Drawing inspiration from the innovative and experimental nature of the event, I sought to design materials that would intrigue and engage the audience while reflecting the cutting-edge spirit of Light Cone.
The first step was to create compelling flyers that would serve as attention-grabbing visual cues. I carefully considered the composition, typography, and imagery to convey the event's unique character and appeal to a diverse range of participants. The posters showcased captivating visuals and bold typography, effectively capturing the essence of Scratch Expanded and piquing the curiosity of potential attendees.
I also produced dynamic promotional videos. These videos aimed to provide a glimpse into the world of Scratch Expanded, showcasing snippets of the screenings, discussions, and interactive experiences that awaited participants. I carefully curated and edited the footage, ensuring that it captured the energy and excitement surrounding the event. The videos served as powerful promotional tools, enticing viewers to join in the immersive and thought-provoking experience that Scratch Expanded had to offer.
Furthermore, I designed various communication materials for both web and print platforms. These materials included banners, flyers, and social media assets that were strategically crafted to generate interest and encourage participation. Each design element was carefully considered to align with the overall identity of Scratch Expanded, maintaining consistency and reinforcing the event's brand image.