Where Zen Meets CBD
As the Artistic Director for BeZzzen, a groundbreaking startup focused on producing CBD products with zero THC, my mission was to establish the brand's identity. With a core emphasis on Zen, our objective was to create a visual representation that reflected tranquility and mindfulness.
To achieve this, we carefully selected a serif typeface that conveyed a sense of elegance and sophistication, while maintaining a modern touch. This choice not only exuded a serene aura but also ensured legibility even at small sizes, accommodating various packaging requirements.
Aligning with the brand's established aesthetic, we embarked on designing a series of packaging that visually communicated the unique qualities of each product. Each packaging was thoughtfully designed with distinctive pictograms and specific colors, allowing for easy identification and differentiation among the BeZzzen product range.
The use of pictograms served as a visual language, representing the essence of each product in a simplistic yet meaningful way. These graphics not only added visual interest but also created a cohesive and harmonious visual system across the brand's packaging.
Moreover, the specific colors chosen for each product packaging were carefully selected to evoke a sense of calmness and tranquility, further enhancing the Zen aspect of the brand. Each color was strategically assigned to a specific product, facilitating effortless recognition and a cohesive visual experience for customers.
n essence, BeZzzen's brand identity combines the serenity of Zen principles with the modernity and elegance of a serif typeface. Through meticulously crafted packagings, we successfully captured the essence of each product with distinctive pictograms and color palettes, creating an unmistakable visual language that resonates with the brand's values.
