Redefining the Brand Image Through Thoughtful Design
As a Brand Designer for L'Olivier Rouge, my role was to transform the restaurant's visual identity, aligning it with the ideals of the new owner while preserving the essence of the name. The client expressed the desire to move away from the old image and embark on a brand lifting journey that would breathe new life into the establishment.
To achieve this, we began by reimagining the logo. While we wanted to maintain a sense of sobriety and elegance, we also aimed to infuse a contemporary touch that resonated with the updated vision of the restaurant. We opted for a serif typography, but with a modern twist, incorporating elements from both traditional and Neue styles. This combination allowed us to create a fresher aesthetic that conveyed a sense of sophistication while capturing the attention of the target audience.
The logo itself was designed to consist of two distinct parts: the typographic element and the isographic element. By incorporating an illustration that breaks away from the previous pattern, we sought to create a visually striking and memorable image. The goal was to strike a balance between playfulness and substance, ensuring that the brand remained engaging without veering into banality. This approach provided the client with the flexibility to adapt the image to different situations, allowing for versatility and adaptability as the brand solidifies its presence.
In addition to the main logo, we also developed variants for different supports, recognizing the importance of consistency across various mediums. These variants were carefully crafted to maintain the integrity of the brand while adapting to specific contexts. Whether it be digital platforms, print materials, or physical signage, each variant served as a cohesive extension of the brand, ensuring a seamless and recognizable visual experience for customers.
At L'Olivier Rouge, we believe in the power of design to elevate the dining experience. Through thoughtful brand transformation, we have created an image that reflects the vision and ideals of the new owner while preserving the essence of the restaurant's name. With a renewed identity, we invite guests to indulge in a culinary journey that combines elegance, contemporary flair, and a touch of whimsy.