Redefining Sustainability Through Recycled and Recyclable Products
As a DA for BizzzEco, a sub-brand under the Bizzz Group, I had the exciting opportunity to shape the visual identity of this environmentally conscious line. BizzzEco differentiates itself by offering products that are both recycled and recyclable, emphasizing the importance of sustainability in today's world.
To define the brand, we took inspiration from the established image of Bizzz while adapting it to this recycled universe. It was crucial to maintain a sense of visual continuity while highlighting the brand's commitment to sustainability. By incorporating elements from the parent brand, we establish a connection between BizzzEco and its core values.
One of the key aspects of our design approach was the packaging system. We opted for a 360-gram recycled kraft paper, ensuring that every aspect of the packaging aligns with the eco-friendly ethos of BizzzEco. This choice not only emphasizes the recycled nature of the products but also reflects the brand's dedication to reducing environmental impact.
To further assuring the brand's origin and commitment to sustainability, we incorporated materials that reinforce the recycled theme. Wood was chosen for the totems, adding a touch of natural warmth while symbolizing the eco-conscious values of BizzzEco. Additionally, the product presentation boxes were crafted from recycled cardboard, further highlighting the brand's commitment to using recycled materials throughout its entire product line.
The overall design of BizzzEco revolves around creating a harmonious blend of aesthetics and sustainability. By infusing recycled elements into the brand's visual identity, we communicate the brand's message effectively while capturing the attention of environmentally conscious consumers. Every detail, from the packaging to the totems and presentation boxes, serves as a reminder of the brand's dedication to creating a better future through responsible consumption.